Mouka Consumers Dazed By Exciting Easter, Ramadan Promos

Mouka, Nigeria’s main model of mattresses, pillows and different bedding merchandise, rolled out a powerful Eid and Easter marketing campaign that left shoppers craving for extra.

The spotlight was the 2-day Mouka Easter Fiesta on the Ikeja Metropolis Mall, the place mega-stars Timi Dakolo and Chike and soul singer Aramide serenaded the group as they skilled Mouka’s merchandise which have been on show. The electrifying performances saved the procuring area crammed with music lovers and fun-seekers who have been additionally educated in regards to the significance of high quality sleep on the precise Mouka according to its present marketing campaign, “Get The Mouka For You”.

Within the spirit of Easter, Mouka additionally rewarded shoppers with free premium presents with each buy of choose mattress manufacturers. This was along with the activation centres in choose malls throughout the nation, the place shoppers loved free session by members of the Nigeria Society of Physiotherapy amidst enjoyable and video games for adults and kids alike.

The model additionally seized the chance to introduce its latest merchandise, Mouka Bio Pillow and Mouka Wellbeing Topper.

In response to the corporate’s Model Supervisor, Yemisi Obadina, “Mouka Bio Pillow accommodates groundbreaking Biocrystal expertise to assist scale back fatigue for sooner rest, scale back viral and bacterial actions for wholesome sleep, and enhance sleep high quality with correct help for head, neck and backbone.”

The corporate’s Senior Model Supervisor, Akeem Audu, additionally shared some perception in regards to the new Wellbeing Topper. Akeem stated, “the Mouka Wellbeing Topper is a luxurious layer made with reminiscence foam designed to mould your physique delicately. It conforms to your physique’s pure curves whereas offering stress reduction. It additionally protects the mattress beneath, elongating its lifespan. I strongly suggest this product for properties and inns that require twin consolation scores.”

Mouka additionally rolled out an built-in Ramadan marketing campaign to have fun its Muslim shoppers. The model partnered with the northern chapter of the Nigeria Society of Physiotherapy to coach Muslim faithfuls on the significance of high quality sleep to hold out their non secular obligations throughout Ramadan. Dr Usman Abba Ahmed, (PT), PhD, MNSP, Nationwide Secretary of the Nigeria Society of Physiotherapy, was on the forefront of the academic print marketing campaign, which included “Tricks to keep bodily and psychological wellbeing throughout Ramadan”, “Stopping sleep issues throughout Ramadan”, amongst different subjects. Mouka’s newest model ambassador and Kannywood idol, Ali Nuhu, additionally learnt his voice to the trigger with a TV and digital Ramadan marketing campaign. Comparable content material was additionally deployed on radio and digital for a fair wider viewers attain.

To reward shoppers throughout this season, Mouka additionally gave away hundreds of free praying mats with purchases of choose Mouka mattresses and different premium presents in celebration of Eid al-Fitr.

Mouka’s Eid and Easter campaigns left a memorable impression on shoppers nationwide, at the same time as they eagerly await extra consumer-centric initiatives.

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