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Mortein And Shoprite Nigeria Join Hands in The Fight Against Malaria

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Mortein Insecticide from the stables of Reckitt Nigeria has launched into a collaboration with Retail Supermarkets Nigeria (RSN) Restricted, house owners of Shoprite in Nigeria, to drive nationwide consciousness on malaria prevention. This was introduced throughout a press briefing held on the Shoprite head workplace in Lagos.

 

L-R: Head of Key Accounts, Reckitt Nigeria, Afam Onwordi; Advertising and marketing Director Reckitt Sub-Saharan Africa, Tanzim Rezwan; Chief Business Officer, Shoprite, Jordan McCrackin, and Company Communications Supervisor, Shoprite, Venessa Ebifemi, in the course of the Mortein- Shoprite partnership signing to hitch forces within the Battle to Finish Malaria Marketing campaign.

 

With this partnership, Mortein and Shoprite goal to unite 206 million Nigerians within the struggle to finish malaria. In line with the 2021 World Malaria report, an estimated 65 million malaria instances happen in Nigeria yearly, and an estimated 23 individuals die from malaria associated points each hour in Nigeria.

By its long-standing partnership with Shoprite Nigeria, Mortein might be providing particular discounted merchandise in all Shoprite shops throughout the nation to make sure Nigerians have entry to safety in opposition to mosquitoes, the carriers of the lethal illness. Each events will come collectively to unfold the message by means of in-store communications to clients.

 

Mortein And Shoprite Nigeria Join Hands in The Fight Against Malaria

L-R: Advertising and marketing supervisor, Shoprite, Olakunle Abiola; Head of Commerce Advertising and marketing, Reckitt Nigeria, Victor Balogun; Company Communications Supervisor, Shoprite, Venessa Ebifemi; Head of Key Accounts, Reckitt Nigeria, Afam Onwordi, Chief Business Officer, Shoprite, Jordan McCrackin; Advertising and marketing Director Reckitt Sub-Saharan Africa, Tanzim Rezwan; Senior Purchaser, Shoprite, Dawid Moelich; Exterior Communications and Partnerships Lead, Reckitt Sub-Saharan Africa, Cassandra Uzo-Ogbugh, and Key Accounts Supervisor, Reckitt Nigeria, Daramola Quadri, in the course of the Mortein- Shoprite partnership signing to hitch forces within the Battle to Finish Malaria Marketing campaign.

 

Commenting on the partnership, Akbar Ali Shah, Basic Supervisor, Reckitt Sub Saharan Africa, stated, “Lack of genuine info on vector management, and restricted entry to high quality preventive merchandise are a few of the causes of malaria instances that the nation sadly faces yearly. It’s why at Reckitt, we tackle these points by reaching out to residents by means of numerous channels together with public service messages, key partnerships, media campaigns and naturally the correct product. We’re hoping that with all our efforts mixed we can assist finish the scourge of malaria in Nigeria.”

Reckitt’s dedication to Nigeria has been and continues to help efforts that promote the well being and well-being of Nigerians. Reckitt, by means of its model Dettol, has supported the federal government’s effort in selling a wholesome life-style for years by means of its ‘College Hygiene Programme’ that has educated throughout the nation, over 7 million faculty youngsters and the ‘New Mums’ Programme that has educated over 5 million pregnant ladies to undertake wholesome habits.

 

Mortein And Shoprite Nigeria Join Hands in The Fight Against Malaria

L-R: Exterior Communications and Partnerships Lead, Reckitt Sub-Saharan Africa, Cassandra Uzo-Ogbugh; Head of Key Accounts, Reckitt Nigeria, Afam Onwordi; Advertising and marketing Director Reckitt Sub-Saharan Africa, Tanzim Rezwan; Chief Business Officer, Shoprite, Jordan McCrackin; Company Communications Supervisor, Shoprite, Venessa Ebifemi, and Head of Commerce Advertising and marketing, Reckitt Nigeria, Victor Balogun, in the course of the Mortein- Shoprite partnership signing to hitch forces within the Battle to Finish Malaria Marketing campaign.

Addressing the significance of such collaborations, the Chairman of Retail Supermarkets Nigeria Restricted (RSNL), Tayo Amusan stated, “We’re excited to be going into this partnership with Reckitt as it can be crucial that manufacturers and companies prioritise their clients. As a completely Nigerian-owned enterprise, we’re dedicated to upscaling our clients’ experiences at residence and in our shops and their wellness is on the helm of this. With this partnership, we hope to do our bit to enlighten the quite a few Nigerians that come into our shops every day within the struggle in opposition to malaria”.

 

Mortein And Shoprite Nigeria Join Hands in The Fight Against Malaria

L-R: Company Communications Supervisor, Shoprite, Venessa Ebifemi; Chief Business Officer, Shoprite, Jordan McCrackin; Senior Purchaser, Shoprite, Dawid Moelich; Exterior Communications and Partnerships Lead, Reckitt Sub-Saharan Africa, Cassandra Uzo-Ogbugh; Advertising and marketing Director Reckitt Sub-Saharan Africa, Tanzim Rezwan; Head of Key Accounts, Reckitt Nigeria, Afam Onwordi; Head of Commerce Advertising and marketing, Reckitt Nigeria, Victor Balogun, and Advertising and marketing supervisor, Shoprite, Olakunle Abiola, in the course of the Mortein- Shoprite partnership signing to hitch forces within the Battle to Finish Malaria Marketing campaign.

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