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It is Cost-Effective to Prevent Than to Treat Malaria

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Mortein insecticide has recognized prevention as one of many main cost-effective methods towards the unfold of malaria in Nigeria. According to this 12 months’s world malaria day theme, “Advance Fairness. Construct Resilience. Finish Malaria”, Mortein partnered with the Federal Ministry of Well being by Nationwide Malaria Elimination Programme (NMEP) and different stakeholders to upscale consciousness, motion, and maintain the dedication for the elimination of malaria in Nigeria.

World Malaria Day is a global annual occasion commemorated by Mortein and the Reckitt group within the quest to eradicate malaria from Nigeria, and Africa.
 

It is Cost-Effective to Prevent Than to Treat Malaria - Reckitt Marketing Director

Talking on the press briefing in Abuja to commemorate the 2022 World Malaria Day, Advertising Director, Reckitt Sub-Saharan Africa, Mr. Tanzim Rezwan, stated neighborhood engagement and collaborations are a part of quite a few shopper engagement actions by the corporate to stem the prevalence of malaria scourge in Nigeria with the Mortein’s Combat to Finish Malaria marketing campaign. He stated the partnership with the Federal Authorities, which has been ongoing for years, demonstrates the corporate’s dedication to malaria prevention within the nation towards a more healthy Nigeria. 
 

It is Cost-Effective to Prevent Than to Treat Malaria - Reckitt Marketing Director

In accordance with him, “The combat towards malaria over time has recorded many casualties with the 2021 World Malaria Report stating that 1 of 4 world malaria instances happen in Nigeria, virtually 65 million malaria instances happen in Nigeria yearly, and an estimated 23 individuals die from malaria-related points each hour in Nigeria.”
 

It is Cost-Effective to Prevent Than to Treat Malaria - Reckitt Marketing Director

 

“With Mortein, our message is on prevention, seeing because the financial implication of prevention is healthier than therapy, particularly for the excessive variety of low-income residents within the nation. We have now over time partnered with Federal and State governments, in addition to key opinion leaders and healthcare officers in a bid to drive consciousness and sensitize the general public on numerous methods to eradicate the malaria vector. We do that by a number of platforms: on-ground neighborhood engagement actions, mass media training by TV adverts, and training on digital media platforms.” He stated.
 

It is Cost-Effective to Prevent Than to Treat Malaria - Reckitt Marketing Director

Tanzim continued, “This amongst others is the motivation behind Mortein, a model from the stables of Reckitt Nigeria, who can also be championing the combat towards malaria. At Reckitt, we’re pushed by our goal to guard, heal and nurture within the relentless pursuit of a cleaner and more healthy world. Mortein, as a number one world insecticide model, initiated its “Combat to Finish Malaria” marketing campaign to empower our customers with information and supply entry to knowledgeable options to rid themselves of vector-causing malaria, the mosquito.”
 

It is Cost-Effective to Prevent Than to Treat Malaria - Reckitt Marketing Director

In his handle on the occasion, the Minister of Well being, Dr. Osagie Ehanire, strengthened the necessity for elevated investments in malaria programmes by governments, the personal sector, and people in the direction of reaching full protection of malaria providers that ensures that each one in want have entry to malaria preventive and therapy providers in the direction of reaching a malaria-free nation. He stated, “for a malaria-free Nigeria let every of us play our components as a result of each effort counts.”

 

It is Cost-Effective to Prevent Than to Treat Malaria - Reckitt Marketing Director

 
Earlier within the 12 months, Mortein unveiled prime Nollywood Celeb Kate Henshaw as its Model Ambassador to drive the dialog on malaria prevention amongst Nigerians.

 

Extra Photos from Mortein neighborhood/market sensitization:

 

It is Cost-Effective to Prevent Than to Treat Malaria - Reckitt Marketing Director

It is Cost-Effective to Prevent Than to Treat Malaria - Reckitt Marketing Director

 

 

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