Google, Bet9ja prime most visited website in Nigeria – Report A 2021 digital report for Nigeria by Datareportal has revealed that Google is probably the most visited website in Nigeria with a complete go-to of 220 million.
The report additionally revealed that customers from Nigeria spent a median of 18 minutes, 14 seconds on Google.
In response to the report, Bet9ja ranks second with a complete go-to of 86.1 million with a median time of 25 minutes and 58 seconds. Fb adopted with complete visits at 48.3 million, with a median time per go to at 18 minutes and 39 seconds.
It added that there are thirty-three million Nigerians are energetic on social media, with probably the most used social media platforms being WhatsApp, Fb, and YouTube.
The report revealed that 15.8 p.c of complete inhabitants of 208.8 million Nigerian residents are energetic on social media platforms.
The report stated the variety of social media customers in Nigeria elevated by six million between January 2020 and January 2021.
It additionally stated that Web penetration in Nigeria stood at 50 p.c, with 104.4 million Web customers in January 2021, a rise of 19 million from January 2020.
The info confirmed that Nigerians aged 16-64 spent a median of 4 hours, 55 minutes utilizing the Web on cellular units in a day, and spent a median of three hours and 41 minutes on social media.
In response to the report, the whole variety of cellular apps downloaded all through 2020 was 640 million, whereas the whole shopper spends on cellular apps was $60m.
Essentially the most downloaded apps had been WhatsApp, Fb, and TikTok and the apps most spent on had been Line, Dingtone, and Truecaller.
It added that 64.69 million individuals made digitally-enabled fee transactions in 2020, with $1.79bn spent on the journey, mobility, and lodging, $1.82bn on-trend, and wonder, together with $1.34bn spent on electronics and bodily media.
The overall digital advert spend in 2020 was $233.9m, with $128.1m spent on search adverts, $62.16m spent on social media adverts.
The analysis added that penetration of sensible dwelling units in Nigeria was three p.c with 1.24 million properties having sensible dwelling units.
Globally, 4.2 billion individuals, 53.6 p.c of the world’s inhabitants at 7.83 billion, are energetic on social media, a rise of 490 million individuals from January 2020 to January 2021.
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