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Facebook Plans To Change Parent Company’s Name To Shed Scandals



Social media large, Fb is making efforts to rebrand itself with a brand new identify subsequent week in a bid to distance itself from a sequence of embarrassing scandals.

The agency’s unique social media website, Fb, will doubtless maintain its appellation, however Fb Inc., the mother or father firm which additionally owns Instagram and WhatsApp, will rebrand.   

The Chief Govt Officer, Mark Zuckerberg, plans to disclose the mother or father firm’s new identify at its annual Join convention on October 28, but it surely might be unveiled sooner, the Verge reported.

The change is predicted to place Fb’s social media app as one in every of many merchandise below a mother or father firm, which can oversee merchandise like Instagram, WhatsApp, Oculus and extra. 

It’s going to additionally assist dissociate the agency’s flagship social media model from future dangerous publicity, with current whistleblower testimony from former employee Frances Haugen managing to infect the reputations of Fb and Instagram. 

The plan might additionally carry constructive outcomes to the corporate’s fame which has suffered numerous damages lately. 

It was accused of facilitating the unfold of misinformation through the 2016 US presidential election, prompting a a sequence of congressional hearings and coverage modifications, together with the introduction of third-party fact-checkers and additional transparency in political promoting.

In 2019, the Federal Commerce Fee fined Fb $5 billion for permitting 87 million US profiles to be harvested for data used for political promoting by British agency Cambridge Analytica.


A number of the promoting was used to assist the 2016 marketing campaign of former American President Donald Trump.

Most not too long ago, former Fb worker Frances Haugen launched a trove of paperwork dubbed the ‘Fb Information’ to the Wall Road Journal. 

The inner analysis means that Fb promoted divisiveness as a technique to maintain folks on the location.  It additionally confirmed that the corporate knew Instagram harmed younger women’ physique picture and even tried to brainstorm methods to enchantment to toddlers by ‘exploring playdates as a progress lever.’

Haugen, who anonymously filed eight complaints about her former employer with the US Securities and Change Fee, advised 60 Minutes earlier this month: ‘Fb, over and over, has proven it chooses revenue over security.’

She claimed {that a} 2018 change prioritizing divisive posts, which made Fb customers argue, was discovered to spice up person engagement.

That in flip helped bosses promote extra on-line adverts which have seen the social media large’s worth cross $1trillion. 

“You might be forcing us to take positions that we do not like, that we all know are dangerous for society. We all know if we do not take these positions, we can’t win within the market of social media,” Haugen stated.

She additionally blamed Fb for spurring the January 6 Capitol riot. 

Haugen, who spent two years at Fb after working at Google, Yelp and Pinterest, testified in Congress on October 5.

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